Wednesday, 11 May 2011

For the advertising project we narrowed the sweets down into three final choices in which we would decide to go with which were: 1) Rolo
3) Nerdz
After carefull consideration the group decided onRolo's. We were trying to think of witty ideas in which to help sell the rolo or give it a rebirth as they have not really been advertised for several years.

Previous Advertisements
The first thing i wanted to look at was what they have done in the past e.g Rolo advertisments used to always be about love and about who you would give your last rolo to.
the two advertisments below are previous rolo designs. The first one is more about love and how the boy wants to give his last rolo to the little girl. The other one is about a boy who wont give the rolo to the elephant and eats it himself.

After seeing these two adverts we started thinking about what our theme could be. we thought that maybe we could elaborate on the elephant one and have the elephant get its own back on the boy. I think what we most wanted was to have some sort of funny element within the advert in which to make it memorable.

Thats How We Roll
We decided that because we wanted something funny that we should try and have a pun on the words and so we came up with the phrase thats how we roll - which is all to do with hip hop culture and bling.
After comming up with this i went away and designed some rolo characters based on this idea but instead of them being just humans i wanted to incorporate the actual sweet into the design and so i came up with two chracters that are rolos ( as seen in sketchbook). Although i quite liked my idea it wasnt really what we were looking for and so another member of the group came up with a rap about rolos and we decided that its different and funny and quite relevent to the product so we went along with that idea.

We didnt no down which route we would take so i designed a storyboard around the raps words. The story board was a lot longer but we decided to change it so that it was simpler and more easy to see what was going on in the scene.
This was the animatic

We liked this due to it being comical and that it will advertise the product well. We next decided to experiment with different techniques that we could use to animate.

we all decided that we didnt want it to be just a boring 2d animation where its all drawn out perfect we wanted to do something different and so we decided to look into cut out animation.I have never done cut out animation before so i decided to research it before i began experimenting. I found out it is the process of either cutting out peices of paper and moving them step by step or using photographs in a similar way. an example of cut out animation is south park\
this is a very simple but effective way of using animation and we felt it could be the route to go down for our own project.

I decided that i waned to experiment with this process and so i tried it out on a very short peice of the rap.

Although it is very short it made me understand how cut out animation works it also made me realise how time consuming it is and so we again began to think if cut out was in fact the right way to go.

It worked ok but if i decided to go with this idea i would need way more practice.

We decided that after the cut out idea didnt work too well that we should try pixalation. i have had experience in this form of animation before so i thought this was quite a good idea. We got someone in our group to take photos of a persons face saying the rap and then we made them acut out the rap themselves so that we had a body to work from.

because he is going to be a rapper we looked at different tracksuits in which we could base our own design on here are some examples

The final Tracksuit
we decided that we wanted it to be a different colour to the rolo packaging but also we still wanted it to be linked so thought it would be quite interesting to put an R for rolo on the rappers suit.